Uli
Beutter
Cohen
“buoyant”
“wildly creative”
“gets out of the weeds”
Cultural Positioning
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Strategy
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Campaigns
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Deals
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Launches
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Collaborations
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Cultural Positioning ∗ Strategy ∗ Campaigns ∗ Deals ∗ Launches ∗ Collaborations ∗
Uli Beutter Cohen is a force who moves culture.
Uli works with artists, agencies, brands and visionaries of all kinds across tv/film, audio, literature, events and music projects. She shapes their place in culture as they launch, expand, and fortify their staying power. Her expertise is building momentum and expanding reach with strategy, charisma and creativity. With deep roots in media, marketing and communications, she forges community by elevating the narrative and turning bold ideas into lasting impact. Uli is driven by curiosity and has the ability to see what others miss, creating entirely new possibilities for her collaborators.
Work
Kathleen Hanna, Nike, Interscope, Warner Bros, Prabal Gurung, The Rock & Roll Hall of Fame, 20th Century Studios, Adidas, American Express, Foo Fighters
and more
Challenges Delight Me
I’ve built bestsellers, hit charts, live-streamed the first fashion show, stopped a FedEx cargo plane for Gus Van Sant, opened a pop-up bookstore inside Union Square station with the MTA, directed football commercials for Nike without knowing what a yard is (I was raised in the metric system), created dream teams, ruffled feathers and changed trajectories. If that’s something you want to get into I’d love to hear from you!
Services
Cultural Positioning
Strategy
Campaigns
Deals
Launches
Collaborations
Press
The New York Times, Vogue, Forbes, Oprah Magazine, Glamour, The BBC, The Guardian, New York Magazine, The Hollywood Reporter
and more
Heart of New York Award, 2022
I changed how we look at books
FORBES
I’m one of the few good things on the Internet
ESQUIRE
THE CUT
On revitalizing New York communities
THE ATLANTIC
NEW YORK TIMES
PRINT MAG